This is a branding project for the start-up company Yvinity. The visual system follows a dynamic modern style, combining traditional 2D graphics with playful 3D models. The rawness and curviness of the logo mark emphasize the creativity and dynamics of the brand. Where the bold word mark adds reliability and proficiency to the brand. The contrast between the two marks formed a perfect harmony. The 3D visual symbol, the curvy "y" can be rotated and reformed as an infinite shape, adding more playfulness and creativity to the company, diverting the brand from ordinary consulting firms. The energetic color palette transitions from problem-solving to future crafting, where all the colors have their unique meaning. The establishment of the concept trademark shows the ambition of the company, as a consulting future star, Yvinity is ready to trademark all traditional brands and build them a brand-new future. Overall, The brandbook consists of logos, visual elements, color palettes, typography, visual direction, and applications. Please click and slide pictures below to view the whole brand guideline.