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Brand Identity

Summer 2022

Yuejie Branding

跃界品牌标准手册 新-24.jpg

This is a brand design for my own company. The visual system follows a bauhaus style, inspired by grid system. The logo is a flying pheonix, matching the name of our company - "cross the boarder". The color is modern, energetic and dynamic, representing our brand value. The brandbook consisited of Logo, color, typography, visual direction and applications. Please click and slide pictures below to view the whole brand guideline.

 © 2025 by Kaiwen Chen.  All rights reserved.

New York City / kc3985@nyu.edu / (703)-731-5914

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