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Visual Identity

Summer 2022 with Superunion

The Land of Warriors

F3 01a New.jpg

These are the branding design I made for project "The Forest" for one of the largest IPs in China, The Land of Warriors. I was in charge of 5/10 plants in the whole project, including Pearl, Onion, Hurricane, Birdy and Twirl. I managed to design different visual identities & espressions for the 5 different plants, including their color palette, pattern, arranging, and KVs. All the design was accepted and will be later used in The Land of Warriors's PR and development.

The examples of the 5 branding output are shown below. For more information about the graphic design for the project: "The Forest", please click the button. 

Plant: Twirl

星斗森林_Twirl_Kevin_Combination 副本 2.jpg
星斗森林_Twirl_Kevin_Icon 2 副本 2.jpg
星斗森林_Twirl_Kevin_Arranging 副本 2.jpg
星斗森林_Twirl_Kevin_KV 1 副本 2.jpg

Plant: Onion

星斗森林_Onion_Kevin_Combination 副本.jpg
星斗森林_Onion_Kevin_Flower 3 副本.jpg
星斗森林_Onion_Kevin_Arranging 副本.jpg
星斗森林_Onion_Kevin_KV 1 副本.jpg

Plant: Pearl

星斗森林_20220623_Kevin_Combination.jpg
星斗森林_20220623_Kevin_Pattern 2.jpg
星斗森林_20220623_Kevin_KV 2.1.jpg
星斗森林_20220623_Kevin_KV 3.jpg

Plant: Birdy

星斗森林_Bird_Kevin_Combination 副本 2.jpg
星斗森林_Bird_Kevin_Pattern 副本 2.jpg
星斗森林_Bird_Kevin_Icon 2 副本 2.jpg
星斗森林_Bird_Kevin_KV 2 副本 2.jpg

Plant: Hurricane

星斗森林_Hurricane_Kevin_Combination 副本 3.jpg
星斗森林_Hurricane_Kevin_Pattern 副本 3.jpg
星斗森林_Hurricane_Kevin_Icon 1 副本 3.jpg
星斗森林_Hurricane_Kevin_KV 1 副本 3.jpg

 © 2025 by Kaiwen Chen.  All rights reserved.

New York City / kc3985@nyu.edu / (703)-731-5914

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