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Brand Identity

Spring 2021

Sheyu Yoga & Tea

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This is a brand identity design for a start-up Yoga & Tea fitness center in Zhejiang, China. The visual system was inspired by traditional Chinese aesthetics and the concept of zen and yinyang. The visual style is modern-chinese. The branding project is consisited of Logo, visual elements, color, typography and physical apllications. Please check the pictures below to view the whole branding project.

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 © 2025 by Kaiwen Chen.  All rights reserved.

New York City / kc3985@nyu.edu / (703)-731-5914

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