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Brand Identity

Spring 2022

Jakewill Liu

Jakewill Liu Brand Guideline-22.jpg

This is a branding design for one of my good friend and also a entreprenuer. The visual system was inspired by the "Minim Cards" by Joe Doucet. The visual style is nordic. The brand book is consisited of Logo, visual elements, color, typography and apllications. Please click and slide bottom pictures to view the whole brand guideline.

 © 2025 by Kaiwen Chen.  All rights reserved.

New York City / kc3985@nyu.edu / (703)-731-5914

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